The F1 Channel, Amplified

Paid Media & Ads · YouTube ad spend on the Cadillac F1 channel.

The Brief

Use paid media to grow views on Cadillac's Formula 1 YouTube channel, with spend placed behind individual video uploads.

The Work

Six films have run with paid support placed behind each upload — from the team's arrival film and the Crews Control series to the Australian Grand Prix race debut. Together they have drawn nearly 5,000,000 views and counting.

Views driven

5.0M

4,996,000+ views · six films · and counting

Paid media · Cadillac F1 · YouTube

The films

Studio craft, on the grid.

546K views
Cadillac Formula 1 Team Has Arrived
1.2M views
Shakedown — Crews Control, Episode 1
1.4M views
Spring Mountain — Crews Control, Episode 2
1.2M views
Inside the NYC Livery Reveal — Crews Control
404K views
Australian Grand Prix: Race Debut
273K views
Race Simulator: Inside the Driver's Seat

Performance by upload

A reporting example.

Total Views

5.0M

Videos

Cost Per View

$0.018

Average CPM

0.33¢

Views by video · paid flight

0.55M

1.19M

1.39M

1.20M

0.40M

0.27M

31 Jan5 May19 May2 Jun30 Jun14 Jul

Chart shows current on-platform views for the five featured uploads, refreshed July 2026. The initial paid flight ran 29 April – 16 June.